Cokefest 2020 Is Going Digital This Year AND It’s Raining Discount Codes
Cokefest is back with a bang, and this year it is going to take the experience of a music festival to the comfort of your homes. With a pandemic holding the reins of normalcy, putting together a first-of-its-kind digital music festival is no easy feat; but Coca-Cola being Coca-Cola, it has always been an innovator and an enabler.
Pushing that vision of reinvention into reality, Coca-Cola Pakistan partnered with two of the top tech companies in Pakistan with an aim to redefine the concert going experience. Today, that vision has come to fruition in the form of the first digital music festival in the history of Pakistan!
Fahad Ashraf, GM Pakistan and Afghanistan at The Coca-Cola Export Corporation said, “Coca-Cola is disrupting the new normal by creating a virtual event enabled through latest technologies. With CokeFest 2020, we wanted to avoid large gatherings whilst still keeping the spirit of music alive. So we brought some of the best musical talent in Pakistan together with the country’s leading tech companies, to bring you a virtual experience that feels as close as possible to attending an actual musical concert”.