Shah, who joined Instagram in 2015, took on the position recently held by Adam Mosseri, who was delegated as Instagram's head in October, following the prominent ways out of prime supporters Kevin Systrom and Mike Krieger in September.
As the executive of item the executives for Instagram, Shah headed purchaser, business, and income items divisions, including look, investigate, Ads, IGTV, and shopping.
The arrangement of Shah comes when Facebook's center stage is under flame for how it shields client information, while it safeguards against political endeavors to spread false data.
Facebook has seen numerous official flights this year, including takeoffs of prime supporters of Facebook-possessed informing application WhatsApp Jan Koum and Brian Acton.